Olympic skater joins Dutch National Lottery ambassador pool
Olympic speed skating champion Sven Kramer has been named as the Dutch National Lottery’s newest brand ambassador.Kramer, who is currently gearing up for the...
PGA Tour and Peacock to launch second-screen betting broadcast
The PGA Tour and the NBC network’s Peacock sports streaming channel will debut a second-screen betting broadcast in 2021.Australian betting operator PointsBet is also...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.Although the...
Peacock slams WWE broadcasting rights deal
NBC Sports’ new streaming network Peacock has secured the exclusive broadcasting rights to all World Wrestling Entertainment (WWE) events.In a major milestone for US...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Washington Capitals enhances fan experience with virtual gameday offering
The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...
Betway and MIBR extend sponsorship arrangement
Online sportsbook and casino Betway has renewed its sponsorship agreement with Brazilian esports organisation MIBR.This is the fourth year in a row in which...
Sky NZ pens ARG and SMAC broadcasting rights deals
Sky NZ will bring Australian motorsports to the television screens of New Zealand motor racing fans as part of a new agreement.The deal with...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
Belarus capital loses 2021 UIPM World Championships
Belarus has lost the International Modern Pentathlon Union's (UIPM) 2021 Pentathlon and Laser Run World Championships, after the governing body’s executive board removed the hosting rights...