When betting on dildos disrupts the WNBA, we’ve lost the plot
There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...
WWE outpaces UFC in revenue in TKO Q2 results
TKO unveils strong performances for both WWE and UFC as both companies have, and could land, lucrative broadcast rights deals. TKO Group saw a 491%...
DP World Tour tees up crypto era
The DP World Tour has launched a new rolling prize fund with digital assets platform Nexo, marking the first time cryptocurrency will be used...
Disney+ adds La Liga matches to UK and Ireland portfolio
Disney confirms La Liga rights in the UK and Ireland.Marcus Rashford and Trent Alexander-Arnold will return to UK screens, as Disney and La Liga...
Cincinnati Open unveils $260m transformation as 2025 tournament begins
Resort-style rebuild delivers fresh fan experience and upgraded player facilities at Lindner Family Tennis CenterThe 2025 Cincinnati Open has opened its gates to fans...
What ESPN’s WWE deal means for UFC media rights
Move raises questions about UFC's next steps as TKO Group eyes billion-dollar rights strategy.ESPN has announced a five-year agreement to bring WWE’s marquee live...
Partnership Playbook: AWS, AAB, Ford, Polestar and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Why 100,000 footballers are suing FIFA
Nearly 10 years ago, Lassana Diarra challenged FIFA’s transfer rules over a failed move to Belgium. Today, 100,000 former and current footballers are suing...
New league, new rules, new era for US women’s volleyball
The new unified structure is designed to accelerate the sport’s growth through independent ownership, national exposure and long-term sustainability.The US Pro Volleyball Federation (PVF)...
ESPN wants more than the Super Bowl – it wants ownership
As ESPN edges closer to acquiring the NFL's media division, it begs the question of why sports broadcasters are now focusing on ownership, rather...