Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
TNT Sports secures exclusive UK rights for 2025/26 Ashes series
TNT Sports will be the exclusive UK broadcaster of the upcoming men’s Ashes series in Australia, as part of a wider deal with Cricket...
Manchester United’s ‘freight-sized’ pricing gap amid stadium rebuild
A key land dispute could derail Sir Jim Ratcliffe’s ‘Wembley of the North’ vision for Manchester United.Manchester United’s plan to build a new 100,000-seat...
The NBA’s $20bn European opportunity
The NBA is ramping up efforts to launch a new European league by bringing JP Morgan Chase onboard as its financial advisor. According to reports...
Indian sports revenue could shift amid Google and Meta probe
As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...
How European football is betting on data
Genius Sports secures exclusive betting data rights across 18 domestic leagues as tech and regulation reshape European football's commercial futureIn 1960s Britain, betting shops...
World Aquatics has its head in the clouds
Global governing body unveils major cloud migration with Alibaba and extends US broadcast partnership with NBC, following end of Singapore 2025With the World Aquatics...
How Lucas Paquetá avoided a lifetime ban in FA betting case
After nearly two years under investigation, West Ham United midfielder Lucas Paquetá has been cleared by an independent Regulatory Commission of serious betting misconduct...
Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...
Sideline Moves: Manchester United leads latest sports shake-up
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...