WWE has announced that the debut episode of RAW on Netflix was a success, attracting 4.9 million views worldwide.

The first event on Netflix averaged 2.6 million US households, according to VideoAmp, a 116% increase from RAW’s average 2024 audience of 1.2 million households.

Additionally, it also surpassed every other Monday Night RAW broadcast in the past five years and more than doubled the viewership in the key 18-49 demographic compared to last year.

On social media, #WWERaw quickly became the top trending topic on X as soon as the event began, leading in the US, Brazil, Australia and the UK. 

In the UK, it dominated for 14 hours straight, while in the US, it claimed six of the top seven trending spots. Additionally, #RAWonNetflix and #WWEonNetflix gained traction in Brazil, Mexico, Spain and the US.

Furthermore, WWE achieved 223 million social views across platforms on the day of RAW’s Netflix debut, surpassing the social view count of any RAW episode in 2024.

The event’s success wasn’t limited to the digital realm. Held at the sold-out Intuit Dome in Los Angeles, RAW’s Netflix debut set a new company record as WWE’s highest-grossing arena event ever. It also set a merchandise sales record, becoming the highest-grossing non-premium Live Event in WWE history.

The WWE-Netflix deal was initially announced last January, with many supporters questioning the streaming platform’s ability to handle the live event format. These concerns were heightened after the boxing match between Mike Tyson and Jake Paul on Netflix experienced buffering issues.

However, following Netflix’s successful hosting of the NFL Christmas Day games with minimal issues and the impressive figures generated by RAW, Netflix can now confidently enjoy its position as the exclusive home of SmackDown, NXT, archive content and all WWE Premium Live Events in most international markets.

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