World Cup hydration breaks are the one essential FIFA rule this...
The hydration breaks at this year’s World Cup have been one of the most controversial introductions to the tournament in the US, but the...
World Cup fever expected to lift UK sports by £3.1bn
The UK sports and recreation sector is heading into the summer expecting a major boost, with the ongoing 2026 FIFA World Cup set to...
Partnership Playbook: Bundesliga, Monzo, Polymarket and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Is Amanda Staveley the answer to take West Ham back to...
Recently relegated West Ham United are attracting interest from former Newcastle United co-owners, with the club undergoing changes at boardroom level following allegations against...
Harry Maguire linked to allegedly misleading Kingshot ads
Footballers’ appearances in Kingshot promos have sparked scrutiny after the ads were alleged to show gameplay that doesn’t match the real gameManchester United’s Harry...
IBM and Wimbledon add AI ‘Key Moments’ tool for 2026
The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...
Man Utd clear major land block for 100,000‑seater stadium
As Andy Burnham, a major supporter of the Old Trafford regeneration, looks ready to start a new chapter in Westminster, Manchester United take a...
UEFA’s EURO 2028 no hydration break rule the latest response to...
UEFA has confirmed hydration breaks won't feature at EURO 2028, the latest of several World Cup controversies it has moved to head off ahead...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
World Cup ticket costs push fans home or toward fraud
Govee finds US fans staying home to escape ticket costs, while emerchantpay reveals UK Gen Z willing to risk scams for cheaper World Cup...