NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
Football Media deepens commitment to women’s football with latest launch
Ahead of this weekend’s Women’s FA Cup final between Manchester City and West Ham United and this summer’s women’s World Cup, digital advertising and...
West Ham United confirms extension of Umbro deal
West Ham United has announced the extension of its partnership with Umbro, which will see the global sportswear company remain as the club’s official technical...
AFC Bournemouth continues strong partnership with Mansion Group
Premier League side, AFC Bournemouth has strengthened its partnership with Mansion Group, securing a fifth consecutive season with the online gaming operator.Having backed...
Atalanta announces stadium naming rights deal with Gewiss
Champions League chasing Serie A side, Atalanta has announced a new stadium naming rights deal with energy and lighting products manufacturer, Gewiss.The newly announced...
Two Circles: Gambling marketing ban to have significant impact on rights-holders’...
A Two Circles analysis has revealed that a combination of unreported engagement and outdated asset-packaging will lead to rights-holders potentially missing out on £14bn...
The BBC strikes agreement for historic MLB tie
The BBC has confirmed that when the New York Yankees and Boston Red Sox continue their rivalry at the London Stadium in June, the...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
Raheem Sterling awarded Integrity and Impact accolade
Manchester City and England forward Raheem Sterling has been awarded the Integrity and Impact Award at this year's BT Sport Industry Awards.The honour recognised...
“One of the best sponsorships we ever do” – Betfred extends...
Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...