The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence at all EFL Wembley Finals.

The extension of the partnership means Thai Airways will also have access to VIP tickets for fan engagement competitions, as the airline seeks to increase its digital and social media engagement in the UK and globally.

Commencing with this Sunday’s Carabao Cup Final between Manchester City and Chelsea, the brand will also benefit from a presence at the Checkatrade Trophy and the Sky Bet Championship, League One and League Two Play-Off finals.

EFL Chief Executive, Shaun Harvey commented on the importance of the expansion and how it can raise the profile of the EFL on the international stage: “Our international television deals alongside streaming platform iFollow, continue to provide international supporters with ever more opportunities to follow the EFL wherever they are in the world.

“The relationship with Thai Airways will help to provide the airline with a unique opportunity to have a presence at all of our showpiece finals, starting with the much anticipated Carabao Cup Final at the end of the month.”

Last season’s finals were attended by more than 288,000 people and were broadcast in over 190 territories to a vast global audience.

Thai Airways President, Mr Sumeth Damrongchaitham, added: “We are pleased to announce Thai Airways will continue to be an Official Supporter of the EFL, this partnership is a wonderful opportunity to connect with football fans from all corners of the world.

“We very much look forward to strengthening our ties with England through this partnership.”

Insider Insight: The partnership, first commissioned last season, enables the EFL to engage more with the growing Asian audience, as the league bids to capitalise on its fast-paced product to attract a wider global audience, as well as this, the partnership allows Thai Airways to continue to strengthen its ties with the UK market.