Formula 1 unites with Netflix to provide intimate access to fans

Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the service on the 8 March 2019.

The 10 part series, which for the first time in the sports history will provide fans with exclusive and intimate access to the greatest racing championship in the world.

From the makers of Senna and Amy, the series will reveal the true story of the sport – not only focusing on the fight to be World Champion, but granting fans with an unprecedented insight into the personal lives of the drivers both on and off the track.

Ian Holmes, Director of Media Rights commented: “As we move into a new generation of Formula 1 we are thrilled to announce our new docuseries Formula 1: Drive to Survive. This truly unique series embodies the sport and helps us to showcase and unearth the untold stories on and off the track. Partnering with Netflix to create an original series puts us at the forefront of becoming a media and entertainment brand and attracting new fans to the sport.”

This series is executive-produced by Academy-Award winner James Gay Rees (Senna) and Paul Martin for Box to Box Films with Sophie Todd as the showrunner.

Paul Martin from Box to Box Films added: “Netflix was the perfect platform on which to tell the inside story of this incredible sport. F1 has long been a world of colourful characters and super-sized ego’s, thrills and drama, victory and tragedy but until now that world has been largely hidden and secretive from fans. Formula 1: Drive to Survive takes the viewers right into the heart of this world and shows what it is like to live, work and race within the world’s fastest sport.”

The global series will detail each stage of the 2018 FIA Formula One World Championship, beginning in Melbourne and culminating at the final race of the season in Abu Dhabi, where the championship draws to a close and scores are settled.

Previous articleNHL makes ‘power play’ with extension of Snapchat deal
Next articleManchester United strengthens commercial footprint with Marriott