Partnership Playbook: Bale, beIN, Man Utd and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Fox escapes FIFA sanction over World Cup ad-break overrun
Fox escaped FIFA sanction for overrunning ads in the World Cup opener, but stands to make up to $330m from the tournament's first in-game...
Royal Ascot reaches 180 territories as TV strategy shifts
HBA Media holds Royal Ascot's reach at a record 180 territories and 30 networks, but new free-to-air deals in Australia, Canada and Asia mark...
Sideline Moves: Mourinho returns to Real Madrid
Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves shaping the business of sportEvery Friday, we bring you the latest executive...
Beyond the Scoreline: How fan expectations are reshaping World Cup coverage
Today (11 June), the world’s-largest sporting event, the 2026 FIFA World Cup, will kick-off in Mexico City as co-hosts Mexico take on South Africa...
Audi leads push to protect turbo in F1 engines
The debate over F1's next engine formula continues to roar on, with turbocharging taking centre stageAudi has insisted that turbocharging must be preserved in...
FIFA secures vital Indian viewership coverage of 2026 World Cup
Just one week before the 2026 FIFA World Cup kicks off in Mexico, FIFA has agreed a broadcast rights deal with India’s Zee Entertainment...
HBO Max loses 3.7m Champion League Final audience to illegal stream
The UEFA Champions League Final is reported to have been watched by an illegal streaming audience of 3.7 million in the UK.The figure has...
Starmer’s Champions League plea rings hollow without the law to back...
The UK Prime Minister wants TNT Sports to show the Champions League final for free – but his own club's run to the final,...
“Betting is a fan tool”, says F1’s Head of Betting –...
F1's Mark Wrigley outlines how the sport is building a wagering proposition designed around fan engagement rather than short-term commercial returnsFormula One’s (F1) Head...