PFL CEO backs ESPN Brazil despite previous criticism
After questioning ESPN’s support last year, Professional Fighters League (PFL) CEO John Martin says the promotion’s Brazil deal can create a “winning formula”.When John...
Why ESPN, FOX, and Netflix, will battle for 2030 World Cup...
The 2026 FIFA World Cup is over. But US broadcasters ESPN, FOX, and even streaming giant Netflix are seeking to seize the momentum from...
Bundesliga chases World Cup fans with US TV deals
The Bundesliga is the latest European league looking to convert a growing US football audience.The Bundesliga has played its cards in the fight to...
How FIFA found a loophole around World Cup final halftime rules
FIFA’s plans to host a 30 minute halftime show featuring some of the world’s most recognisable artists is in breach of the game’s half...
What the BBC’s move on Channel 4 means for free-to-air sport
Matt Brittin's case for a British “sovereign platform” between the BBC and Channel 4 rests on reach. Live sport is where the biggest free-to-air...
ITV World Cup audiences show what Sky deal could bring
As ITV enjoys huge World Cup audiences, its growing overlap with Sky offers a glimpse of the future post-merger.ITV has achieved a two-year viewing...
How bp built Audi’s 2026 F1 fuel from the ground up
The FIA's sustainable fuel mandate forced bp to start over on Audi's power unit. Luc Jolly and Gabriel Bortoleto on what that took –...
Australia’s NRL secures financial future with new broadcast rights deal
The National Rugby League (NRL) has signed Australia sport’s most valuable broadcast deal as it looks to accommodate more teams in the futureThe National...
Sky and ITV merge to take on YouTube and Netflix
Sky and ITV merger to turn ITVX into a sports streaming powerhouseSky has reached an agreement to buy ITV Media & Entertainment in a...
Viaplay agrees €142m sale of Dutch business to DPG Media
DPG Media's Videoland gains live sport for the first time, absorbing Viaplay's Dutch business and its rights portfolio for €142mViaplay Group has agreed to...