ITV drops plans for in-games ads for 2026 World Cup 

Despite testing picture‑in‑picture ads during the Six Nations, ITV looks unlikely to use the format at the upcoming World Cup. ITV is reportedly not planning...

Is Dagenham following the Wrexham playbook with KSI?

Dagenham & Redbridge’s use of KSI’s expertise is catching the eye of broadcast experts, but the challenge will be turning global attention into lasting...

UEFA is the latest to go direct to consumer, but is...

The direct-to-consumer streaming service would be to enable specific markets to watch Champions League football via subscription service.  UEFA is reportedly in early-stage talks of...

Sky Sports backs Dana White to build boxing’s next era 

The battle lines are now drawn between Zuffa Boxing and Matchroom Sport, with both promotions locking in broadcast partners just weeks apart.Sky Sports has...

Why Premier League + could revolutionise football broadcasting forever

The long-speculated Premier League streaming service is no longer a dream, it is becoming a realisation as CEO Richard Masters confirmed a direct-to-consumer service...

Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum

Major League Soccer (MLS) has undergone a surge in fan popularity, commercial growth and global appeal in the last several years and is projecting...

BBC posts record Winter Olympics audience as sponsors see major digital...

New figures from the BBC and Quantcast show record digital consumption of the Winter Olympics alongside strong online gains for key sponsors.BBC Sport recorded...

Why the UCI is revisiting cycling’s economic model

The governing body has invited teams, organisers, and riders to submit proposals on calendar reform, commercial rights, financial rules and fan engagement as it...

Why a Tottenham relegation could be severe financially

The upcoming North London derby between Tottenham and Arsenal is pivotal at both ends of the Premier League table, but for Spurs, it could...

La Liga claims piracy win as NordVPN says it wasn’t told

Taking aim at paid VPNs offers an easy target, but will it impact the root causes of illegal streaming?La Liga has welcomed recent court...