How ICC plans to win over baseball fans in the US...
The ICC is bringing World Cup cricket to US and Canadian fans for free, using YouTube creators to turn baseball audiences into cricket followers...
‘No more blackouts’ as MLB teams leave FanDuel Sports Network
MLB is on the cusp of a complete broadcasting renovation after all ties to FanDuel Sports Network have been cut. Main Street Sports Group, which...
Why streaming is now central to the business of global sport
Broadcast-grade streaming is no longer optional for premium sport, says Sarah Hackforth of Big Blue Marble Media.As the Winter Olympics approach, streaming has moved...
Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
One broadcaster wants scale, the other wants survival as FOX and Ligue 1+ chase World Cup audiencesFOX Sports has rolled out a record-breaking broadcast...
Warner Bros turns to TikTok to extend Olympic reach ahead of...
The deal will see exclusive vertical video and behind-the-scenes Olympic content distributed on TikTok across five European markets.Warner Bros. Discovery (WBD) has struck a...
Paris court orders beIN Sports to pay €14.1m in Ligue 1...
The ruling reinforces the enforceability of Ligue 1 broadcast contracts during a period of prolonged instability in France’s domestic media rights market.Paris’ Commercial Court...
PFL continues Latin expansion with latest FOX broadcast deal
The PFL is making strides in expanding its presence and visibility amongst Spanish-speaking audiences through various media rights deals. The Professional Fighters League (PFL) has...
Frictionless fan experience becomes the industry’s World Cup priority
As fans prepare to watch, travel, bet and spend at unprecedented scale, industry leaders warn the World Cup will expose every weakness in the...
Commercial power lifts Real Madrid as UK clubs fall back
A landmark Deloitte report shows Real Madrid redefining football’s revenue model while Premier League giants lose ground, missing out on the top three for...
Netflix CEO says WBD deal is “pro-consumer, pro-worker”
Netflix's Q4' 2025 report outlined its confidence to gain regulatory approval for its WBD agreement despite Paramount continuing to challenge.Netflix has amended...