Why a Tottenham relegation could be severe financially
The upcoming North London derby between Tottenham and Arsenal is pivotal at both ends of the Premier League table, but for Spurs, it could...
La Liga claims piracy win as NordVPN says it wasn’t told
Taking aim at paid VPNs offers an easy target, but will it impact the root causes of illegal streaming?La Liga has welcomed recent court...
Paramount takeover clock ticks as WBD sets seven-day limit
Paramount isn’t giving up, keeping the takeover fight alive as WBD pushes ahead with NetflixWarner Bros. Discovery (WBD) has formally requested Paramount Skydance demonstrate,...
Olympic audiences rebound as free-to-air return drives early Milano Cortina surge
From 43 million viewers in France to 90% market share moments in Norway, early data from Milano Cortina 2026 suggests a significant uplift in...
World Cup rights dispute leads to LFP Media CEO’s resignation
France football’s broadcast future is under the spotlight once again after the Head of LFP Media has quit leaving an uncertain future of Ligue...
Women’s sport has won visibility – now it must win value
New research hints women's sports should no longer just be concerned about exposure, and focus more on sustained value.Women’s sport programming reached 48...
Can the NFL turn Super Bowl success into global growth?
The NFL is pushing the Super Bowl onto the global stage, but its international reach still sits behind the world’s biggest sports.The National Football...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...