Research finds consumer disconnect for Euro 2024 sponsors
A study by retail sales consultancy Sellex has found that there is only a minimal difference in consumer recognition between official Euro 2024 sponsors...
Amnesty International warns FIFA ahead of World Cup bids
Amnesty International, a global non-governmental organisation focused on human rights, has warned FIFA about the upcoming World Cup bids for 2030 and 2034.The warning...
Bayer Leverkusen hails Kitman Labs’ data analytics in partnership renewal
Bundesliga champion Bayer Leverkusen has renewed its six-year partnership with sports intelligence company Kitman Labs, expanding on its Software-as-a-Service capabilities. The German football club will...
Stats Perform reclaims ICC official data distribution rights
The International Cricket Council (ICC) has announced a new arrangement with Stats Perform, which returns as its data collection and distribution partner, having previously...
Sportradar to provide greater access to betting operators via adverts
Sports tech company Sportradar has added audio channels to its advertising service to make the connection between betting operators and customers more seamless. Sportradar has...
Breeders Cup pushes international coverage in 1/ST Content deal
Breeders’ Cup Limited, operator of the US Breeders’ Cup World Championships horse race, has signed an exclusive media arrangement with 1/ST Content.The agreement will...
bet365 suffers ‘biggest payout’ of the season on the final day
Following a sport heavy weekend, bet365 has stated that its customers “had the last laugh” after Manchester City were crowned champions of the Premier...
Sportradar raises FY24 guidance after 28% growth in Q1
Sportradar CEO Carsten Koerl has declared that 2024 is “off to a great start” after the Swiss sportstech reported growth across all business and...
Atlético Madrid and Chiliz accelerate digital token partnership
Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...
How FIFA’s vision of AI having an imprint on football forever...
You have been living under a rock for the better part of a year, then you would not know the enormous impact artificial intelligence...