The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
How Sky Sports is engaging the next-generation of football fans
A brand new Premier League season kicked-off this past weekend, but Sky Sports will be hoping to perform just as much as clubs under...
LaLiga blasts pirate streams as cybercrime gateways
Days after announcing a domestic match will be played abroad, LaLiga has taken aim at pirated football streams. LaLiga has launched a new campaign warning...
Will new UFC-Paramount deal spell the end of PPV models?
The UFC has struck a new seven-year broadcast rights agreement with Paramount worth $7.7bn. For the first time, the UFC will move away from the...
Disney+ adds La Liga matches to UK and Ireland portfolio
Disney confirms La Liga rights in the UK and Ireland.Marcus Rashford and Trent Alexander-Arnold will return to UK screens, as Disney and La Liga...
What ESPN’s WWE deal means for UFC media rights
Move raises questions about UFC's next steps as TKO Group eyes billion-dollar rights strategy.ESPN has announced a five-year agreement to bring WWE’s marquee live...
TNT Sports secures exclusive UK rights for 2025/26 Ashes series
TNT Sports will be the exclusive UK broadcaster of the upcoming men’s Ashes series in Australia, as part of a wider deal with Cricket...
World Aquatics has its head in the clouds
Global governing body unveils major cloud migration with Alibaba and extends US broadcast partnership with NBC, following end of Singapore 2025With the World Aquatics...
Women’s World Cup and La Liga show split in broadcast strategy
New broadcast deals see Women’s World Cup stay free-to-air in the UK, while La Liga secures new OTT streaming deal in South Asia.The 2027...