Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign
Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...
GBM Sports hires Adam Smith to lead boxing broadcasting strategy
Legendary UK boxing commentator Adam Smith has embarked on a new career in the sport by joining the GBM Sports promotion as Director of...
Leicester City could face points deduction before Premier League return
Leicester City FC has become the latest club to fall foul of the Premier League’s Profit and Sustainability Rules (PSR), before the team has...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Liverpool FC makes title push with support from Google AI
As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...
Ben Dowding appointed Chief Betting Officer at RMG
Racecourse Media Group (RMG) has undertaken a restructuring of its business, merging two teams under the leadership of Ben Dowding as Chief Betting Officer.Dowding...
Sportradar confident in market leadership after hitting 2023 goals
Sportradar declared double-digit growth in revenues this week with the Swiss sportstech and data group announcing clearance of all commercial and operating objectives for...
Sky named primary partner of Ireland National Team
The Republic of Ireland Men’s National Team has named Sky as its new primary partner.The deal - which also sees the British broadcaster extend...
DFL and AWS leverage AI to accelerate innovation for German football
The Deutsche Fußball Liga (DFL) has named Amazon Web Services (AWS) as its official generative AI provider.As part of the league’s long-term innovation strategy,...
DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...