Meta debuts first Premier League sports apparel for avatars with LFC
Liverpool FC (LFC) has formed an agreement with Meta which allows fans to customise their own digital avatars in official club colours.As LFC becomes...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.As...
DFB clutches Continental Tires for performance partnership
The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023.The Hanover-based automotive parts company will be the official...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season. The SKS365-owned brand will have its brand inserted...
Horse racing needs renewed leadership and professionalism – Barry Hearn
After a difficult period during the pandemic, horse racing is still striving to maintain consumer interest, although betting engagement with the sport remains high...
FIFA World launched with Roblox to create ‘truly inclusive and fun...
FIFA has announced a partnership with online game platform Roblox to offer free-to-play access to FIFA World.A virtual environment that aims to ‘celebrate the...
UCI Track World Championships create ‘immersive stadium experience’ with Nokia
The 2022 TISSOT UCI Track World Championships are introducing an immersive stadium experience with 5G private wireless in a deal with Nokia.The mobile company...
EFL in talks over booting 3pm Saturday television blackout
The EFL is looking at ending the 3pm Saturday television blackout, meaning that all football matches in the 2024-25 season would be available for...
Premier Greyhound Racing bolsters animal welfare credentials
Premier Greyhound Racing - a joint venture between Entain and the Arena Racing Company - has announced Clarissa Baldwin as a Non-Executive DirectorLooking to...
Football data conflict settled between Genius Sports and Sportradar
Sportradar and Genius Sports have settled their long-running dispute on the data collection and distribution rights of English and Scottish football.Yesterday the sportstech rivals confirmed that they...