IMG’s Sport 24 secures Cricket World Cup media rights in double...

Sport 24, a sports media travel channel operated by global sports and events management firm IMG, has gained broadcast rights to the Cricket World...

Ukraine joins Spain and Portugal in 2030 World Cup bid

The bidding contest for the 2030 World Cup has gained another contender, as Spain announces the inclusion of Ukraine in its joint venture with...

Sorare strengthens ties to tier-two football signing five Championship deals

Five clubs of the EFL Championship have struck deals with Sorare, as the NFT-based fantasy sports platform looks to further strengthen its ties to...

Man City signs Sportium as third betting partner of 2022

Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.Terms of the agreement include...

00Nation esports group enlists Parimatch to support LatAm vision

Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal.The partners...

Harry Skelton supports BetBudget in ambassador deal

KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app.Skelton, a National Hunt racing jockey...

AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process

Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.The platform is set to become...

Jets continue to utilise rights to expand in the UK with...

The New York Jets have agreed a partnership with talkSPORT which will broadcast six 2022 Jets regular season games. The deal sees talkSPORT become the...

Coca-Cola’s football deals raise British Medical Association concerns

Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...

Adidas secures eight-year extension to Arsenal contract

Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...