Sevilla has signed a multi-year partnership with lubricant firm Valvoline which sees the brand’s logo appear on the La Liga side’s shirt when Spanish football resumes on 11 June.
The logo, which will be on show when Sevilla face Real Betis, will appear on the club’s sleeve for the remainder of the season for its men’s first team.
“We are proud to have Valvoline as a sponsor for the next three seasons, especially at a difficult time for the world and industry,” stated Sevilla FC Club Chairman, José Castro.
“There is no magic formula here, but we love to link up with companies that have a winning spirit like ours. Valvoline has highlighted our way of living football, our passion and our history – and that’s something that we celebrate and something that motivates us to continue achieving important milestones to enhance this important agreement.”
This is not Valvoline’s first foray into sports sponsorship having previously partnered with Indian Premier League side Royal Challenger Bengaluru in 2019. In addition, Sevilla continues to add to its sponsorship portfolio which already includes Caixabank and Marathonbet, the side’s current front kit sponsor.
Valvoline Senior Vice-President, International, Jamal Muashsher added: “Valvoline has a rich and storied history including being the first trademarked motor oil brand in the U.S. We are excited to partner with another original in their industry in Sevilla FC to bring two brands together that share a never idle spirit and passion for winning.”
Clubs around Spain have begun preparations ahead of La Liga’s return this week, with organisers already confirming that virtual fans and fake crowd noises will be some of many features added to its fixtures to enhance the viewer experience. As with every other major European league, initially the fixtures will be played behind-closed doors to ensure that the risk of spreading COVID-19 is mitigated.
Insider Insight: Sevilla will be undoubtedly happy to have secured a new sponsor ahead of the resumed La Liga campaign. The deal will provide the club with extra revenue during financially unstable times whilst Valvoline will also be able to showcase its brand to a new European audience.
