Credit: Imago/PA Images

Reigning Swiss Super League champions BSC Young Boys has signed a two-year partnership with Plus500, with the online trading company’s logo being featured on all the front of the club’s official kits and training gear from next season. 

Plus500 has been classified as Young Boys’ main sponsor, replacing multi-national home improvement supplier Obi, whilst the company will also have access to ‘a range of branding rights’.

The Agreement, which does have an option to be extended, follows in Plus500’s ambitions to grow its brand recognition and expand its customer base globally. In addition to Young Boys, the trading firm also has sponsorship agreements with Atlético Madrid and Australian rugby union club Brumbies. 

David Zruia, Chief Executive Officer of Plus500, stated: “We are thrilled to announce our partnership with Young Boys, the most successful Swiss football club, adding to our strong credentials in supporting professional sport.

“Sponsorship agreements with top teams across the world are a core component of our strategy to increase international brand recognition and expand our global customer base.”

Wanja Greuel, CEO of Young Boys, added: “We are proud that Plus500 has shown such a strong commitment to our club and trust in our brand as we look towards professional football returning in Switzerland. Plus500 has a great track record of supporting successful teams in professional sport and we’re excited to have them on board as our new main partner.”

Young Boy’s latest sponsorship was not the only deal to be struck in the Swiss league as Super League side FC Luzern renewed its shirt sponsorship deal with Otto’s until the end of the 2023-24 season, furthering its partnership with the retailer which began in 2011.

Insider Insight: BSC Young Boys is one of the most popular football clubs in Switzerland and already has a recognisable brand. Plus500’s new partnership with the club will undoubtedly enhance the firm’s global reach and open its customer base to a new market.