00Nation esports group enlists Parimatch to support LatAm vision

Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal.The partners...

Harry Skelton supports BetBudget in ambassador deal

KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app.Skelton, a National Hunt racing jockey...

AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process

Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.The platform is set to become...

Jets continue to utilise rights to expand in the UK with...

The New York Jets have agreed a partnership with talkSPORT which will broadcast six 2022 Jets regular season games. The deal sees talkSPORT become the...

Coca-Cola’s football deals raise British Medical Association concerns

Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...

Adidas secures eight-year extension to Arsenal contract

Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...

F1 lauds Sky’s ‘important commitment’ as multinational media rights renewed

Sky has renewed its UK, Irish, Italian and DACH media rights to Formula One, in two respective deals covering seven and five year time...

CPL seeks greater data distribution with Sportradar

Sportstech firm Sportradar has deepened its links within international cricket, signing a data, audio visual rights and integrity deal with the Caribbean Premier League...

Patrice Evra and Beryl Burton featured on William Hill Sports Book...

The longlist for William Hill’s ‘34th Sports Book of the Year Award’ has been revealed, with 15 books making the cut. Genres covered include hard-hitting...

Newcastle Utd becomes latest Parimatch Premier League partner

Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United.The brand, part of the Parimatch Tech business,...