888poker finds new cultural ambassador in middleweight champion boxer
Chris Eubank Jr has been signed with betting platform 888poker as a cultural ambassador, with the deal coinciding with the 20th anniversary of its...
Colo-Colo expands sponsor portfolio with ‘milestone’ Betsson deal
Chilean Primera División club Colo Colo has entered into a partnership with Betsson Group, incorporating the international betting and gaming operator into its suite...
Grand National capacity returns to 70k whilst Ascot numbers reduced
The Racing Post has reported that the total attendance for this year’s Randox Grand National will return to its pre-pandemic level of 70,000, although...
Former NCAA risk mitigation exec Jim Brown joins Sportradar in US...
Jim Brown, an experienced National Collegiate Athletic Association (NCAA) executive, has joined Sportradar to oversee the company’s North American sports integrity operations.As the US...
EHF dives into ‘first of its kind’ TikTok collaboration
The European Handball Federation (EHF) has announced a partnership for the Men’s EHF EURO 2022 with video-focused social media platform TikTok.In what has been...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
FA finalises TV rights to stop bookmakers’ FA Cup broadcasts
The Football Association (FA) has announced that it is stopping bookmakers from streaming any live FA Cup matches, as the governing body finalises the...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
UFC reaches new audiences in Spain and Netherlands deals
The Ultimate Fighting Championship (UFC) has announced media agreements with discovery+ which will become the home of the sport in the Netherlands, along with...