Report: British racing agrees new ITV deal
British racing will remain on ITV for the near future after the broadcaster secured a new deal which will last until the end of...
Eleven Sports rebrands to enhance women’s and esports content
Eleven Sports has enhanced its content streams and digital ecosystem with the launch of its ‘Eleven 2.0’ strategy.As part of the rebranding Eleven will...
Heineken 0.0% replaces Amstel as Europa League partner
Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...
AC Milan announces ‘symbolic’ EA partnership
AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise.As part of...
Crystal Palace strikes W88 front-of-shirt partnership
Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign.As a result of the partnership, the...
FA Cup final on BBC garners 8.2m viewers
BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season.The...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...
Formula 1 and YouTube team up to livestream Eifel Grand Prix
Formula 1 has announced that for the first time ever it will broadcast a Grand Prix for free on YouTube including everything from practice...
NBA names Olybet as official betting partner
The NBA has added to its growing commercial portfolio following its latest deal with the Olympic Entertainment Group AS (OEG) which sees Olybet become...
Ligue 1’s Dijon boosts engagement with Twitch agreement
Twitch has struck an agreement with Dijon FCO which will see the Ligue 1 side livestream it’s two friendlies against fellow domestic competitors FC...