Italian Bank Banco BPM has become the the first ever official shirt sponsor of AC Milan Women after signing a multi-year deal with the Italian team.
The partnership, which will see Banco BPM’s logo be prevalent on the front of AC Milan Women shirts, highlights the club’s ambition to have a women’s team that stands as a financially and commercially independent entity.
AC Milan CEO, Ivan Gazidis, stated: “We watch the women’s team with immense pride at AC Milan and we are thrilled that one of our most valuable partners Banco BPM has made the commitment to support our vision for growth, becoming the team’s first independent shirt sponsor.
“The passion and professionalism that the Rossonere show every day is unmatched and, as a club that prides itself on inclusiveness and integrity, we at AC Milan are confident that this is just the beginning of great things to come, with the support of Banco BPM”.
The Women’s First Team Captain, Valentina Giacinti, added: “To see this level of commitment from not only Banco BPM but AC Milan at such a difficult time socially and financially really does speak volumes. This is a very exciting step and I am extremely proud to lead the team out wearing the new jersey”.
Banco BPM’s partnership builds on a community-driven association with AC Milan that will total a decade upon conclusion of the renewal. Moreover, the partnership looks to continue AC Milan’s new strategy to develop a clearly defined identity for its women’s team, whilst also providing increased sponsorship inventory to create greater potential for commercial partners.
Giuseppe Castagna, Banco BPM CEO, concluded: “We are proud to have our logo on the kit of these athletes whose hard work and dedication prove the importance of playing sport at such a high level. One of the objectives the Bank has set itself is to promote awareness of gender equality, supporting all-female activities and projects which valorise women and their human and professional expertise.
“This partnership with a great club like AC Milan allows us to accomplish our goal while sharing the values of sport: team spirit, passion and hard work as sport is synonymous with education, training, social responsibility and integration.”
Insider Insight: AC Milan has put an emphasis on developing its women’s team in recent years with the side finishing third in the Serie A Women for the second consecutive season. Additionally the move to make its women’s side more commercially viable will only help its team through financially difficult times due to COVID-19.