Atletico Madrid joins the CPL with Ottawa expansion
The Canadian Premier League has officially announced that Atletico Madrid will join the competition as Ottawa, Ontario’s expansion team.The name of the side has...
ESPN elevates social engagement with 500 live shows in 2020
ESPN is aiming to deepen fan engagement with plans to air 500 live shows across all its social and digital platforms in 2020.Omar Raja,...
PFL unveils global expansion ahead of 2020 season
The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, is expanding its global...
Millwall confirms MansionBet as official partner
EFL Championship club, Millwall FC has announced MansionBet as its official betting partner.As per the deal, the online sportsbook’s logo will appear on the...
PSG embraces cryptocurrency with CoinCasso deal
Paris Saint-Germain has signed a multi-year deal with cryptocurrency exchange platform CoinCasso, becoming an official partner of the club in all markets outside of...
BoyleSports renews Irish Grand National sponsorship
Strengthening its commitment to racing, Irish independent bookmaker BoyleSports has renewed its sponsorship agreement for the Irish Grand National, extending the deal for a further...
HRI figures show growth to racing sponsorship in 2019
Corporate sponsorship and contributions to prize money by racecourses has continued to rise in Ireland, according to new figures released by Horse Racing Ireland...
Paddy Power heightens efforts to ‘unsponsor football’
Newport County and Macclesfield Town’s League Two clash will be Paddy Power’s second ‘Unsponsored Derby’ as part of its Save Our Shirt campaign.Both Newport...
Lancashire Cricket strikes revolutionary deal with TIXnGO
Lancashire Cricket has announced a partnership with TIXnGO, a new blockchain mobile tickets platform.The deal activates secure mobile tickets for all domestic and international...
SIS and WWin agree racing content deal
Racing content and data services provider Sports Information Services (SIS) has secured a new partnership with Pin Projekt's sports betting brand WWin which will...