Sky unites with Channel 4 for Cricket World Cup final
Sky has teamed with Channel 4 to ensure England's Cricket World Cup Final is on free to air television.The partnership comes after England beat...
Betting on Sports 2020 heads to Barcelona
SBC (Sports Betting Community) has announced that its flagship Betting on Sports event is to relocate to Barcelona in 2020 as part of international expansion plans across the sports...
Sky Sports extends Open deal to 2024
Sky Sports has confirmed that its coverage of The Open, golf’s oldest major, has been extended through until 2024.The network previously shared live TV...
Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Poland’s oldest football club strengthens partnership with STS
Poland's largest bookmaker, STS has extended its sponsorship agreement with the country's oldest football, Cracovia.
As part of the deal, STS will be the official bookmaker...
HBLB deepens commitment to British racing’s evolution
Having reviewed its funding allocations for the full calendar year 2019, The Horserace Betting Levy Board (HBLB) has backed plans for live sectional timing...
Liverpool strikes new partnership with 1XBET
Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET.As part of the newly formed collaboration, 1XBET will become the...
Real Madrid unveils technology partnership with Telefónica
Real Madrid has announced a new agreement with Telefónica, to become the club's technological integrator until June 2023.The new partnership was announced at an event...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...