MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
Zagłębie Lubin nets STS sponsorship
Polish bookmaker STS has been unveiled as the official sponsor and betting partner of Ekstraklasa club, Zagłębie Lubin.The partnership which will initially run until...
DAZN strengthens offering with Eurosport deal
DAZN has reached an agreement with Discovery to broadcast both Eurosport 1 HD and Eurosport 2 HD.The global sports streaming subscription service is now...
Daniel Sturridge issued with six week suspension over betting breach
Daniel Sturridge has been sanctioned with a £75,000 fine and six week suspension from football, after he was found guilty of breaching betting rules.
The...
Valencia unveils Sailun Tire as new sleeve sponsor
Valencia CF has announced Sailun Tire as its new sleeve sponsor for the upcoming season.
As part of the agreement, Valencia will seek utilise its...
FA contacts Huddersfield over new kit
A controversial ‘sash’ style sponsorship etched across the kit of Championship football club Huddersfield was met with dismay by the club’s fan-base, with the...
VBET’s Viktor Hoffmann on the prestige of partnering with Arsenal
InsiderSport spoke to Viktor Hoffmann Global Marketing Director at VBET, following the brand’s announcement that it had signed a new partnership with English Premiership...
Manchester City deepens engagement with new OTT platform
Manchester City is seeking to heighten supporter engagement with the launch of its new streaming platform, which is now available to download worldwide.Designed for TV, the...
Everton FC expands commercial partnerships
Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings.Fratelli Beretta, which was...
EA Sports nets partnership with the European champions
Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner.As part...