Colossus Bets has confirmed the formal launch of its ‘Conscious Colossus’ charitable campaign, aimed at critical causes, from the advancement of sports within communities to responsible gambling education and animal welfare.

As part of the launch, the betting technology group has affirmed its commitment to supporting ‘three nominated charities’; Alive and Kickingthe Greyhound Trust and YGAM.

Colossus Bets’ CCO Eva Karagianni-Goel commented: “As a company, we are fortunate to provide an inherently responsible product with a low impact ethos designed to minimise problem gambling.

“The scheme is about engaging with causes that are close to our hearts as citizens and humans, not just providers of a gambling product, and we are really excited to start this journey with 3 amazing charities that have impressed us with their spirit and impact.”

Backing Colossus Bets support Ben Sadler, CEO at Alive and Kicking, detailed: “Alive and Kicking’s mission is to use the power of sport to create ethical jobs, deliver vital health education and give thousands of people access to sport.Establishing its lead charity mandate, Colossus Bets details that it envisions the development of meaningful long-term partnership with the three charities,  as opposed to the technology group offering one-off donations.”

In addition, Colossus Bets states that its charity initiative will seek to harness the power and reach of betting’s multi-million industry strengthening relationships with sports and wider communist stakeholders.

Welcoming Colossus Bets crucial support, Lisa Morris, CEO at the Greyhound Trust, added: “We are thrilled that Conscious Colossus have chosen to partner with the Greyhound Trust as one of their charities of choice.

“The Greyhound Trust homes between 3,500 and 4,000 retired greyhounds a year and helps them make the transition from athlete to pet, but we need to do more. Our vision is a day when all racing greyhounds retire to loving homes and are treated with compassion and kindness – and this partnership takes us a step closer to this vision.”

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