Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in esports.

Under the agreement, Ally and Rocket League Esports will deliver three women-only tournaments and a co-ed main event across 2024, with a total prize pool of $75,000 up for grabs.

Additionally, this expanded sponsorship will see a continued investment in opportunities and events for women in Rocket League Esports, aligning with Ally’s 2022 pledge to reach 50/50 media spend across men’s and women’s sports, including esports.

Alexander Lewin, SVP for Commercial Revenues at BLAST, said: “We have some exciting plans lined up for 2024 as we look to deepen our sponsorship with Ally by further focusing on providing a platform for women to excel in esports and gaming.”

The dates for the tournaments and co-ed are: 

  • Star Chasers Showdown Series 1, presented by Ally
  • Open Qualifier: April 7
  • Main Event: April 13-14
  • Star Chasers Showdown Series 2, presented by Ally
  • Open Qualifier: July 6
  • Main Event: July 13-14
  • Star Chasers Showdown Series 3, presented by Ally
  • Open Qualifier: September 7
  • Main Event: September 28-29
  • Ally All Stars (co-ed) 
  • Open Qualifier: November 1
  • Main Event: November 2-3

The organisations have said that these tournaments plan to offer the brightest up and coming stars from both North America and Europe, who will compete in quarterly competitions to crown the best team in each region.

BLAST, the tournament organiser, will be hoping the competitions reach the heights of its Rainbow Six Siege Invitational back in February, with the tournament becoming the most viewed R6 event ever, peaking at 521,349 viewers.

“Ally’s commitment to creating opportunities for women in Rocket League Esports is unwavering and we are extremely proud to support this ambition through delivering four fantastic tournaments for both the North American and European regions,” Lewin added.

Ally initially partnered with the Rocket League Championships (RLCS) in February last year. In its latest agreement, the finance firm will headline the Star Showdown Chasers tournament series and have branding across the RLCS North American American Open Qualifiers, Copenhagen Major, London Major and World Championship broadcasts.

As part of the deal, Ally has announced it will be rewarding fans through the collaboration in several ways, including regular giveaways of Rocket League in-game items throughout the year on their dedicated landing page.

Bridget Sponsky, Executive Director of Brand and Sponsorship Marketing at Ally, commented: “By fostering relationships with women gamers we’ve learned what their needs are and how to create valuable opportunities for them.”

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