AS Monaco Basket joins forces with zondacrypto for Euroleague
Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.Under the agreement, zondacrypto’s logo will...
OlyBet adds Stade Toulousain to France sports sponsorship strategy
French Top 14 rugby union club Stade Toulousain has partnered with OlyBet in a multi-channel arrangement.OlyBet, which is headquartered in Estonia but active across...
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
German top-flight football club 1. FC Kaiserslautern conducted a successful trial of the European Payments Initiative's (EPI) Wero payments system over Christmas.An integration was...
EFL announces two Championship games free-to-air on ITV
The EFL has announced that two Sky Bet Championship matches will be available for free-to-air viewing on ITV.The two matches will be Leeds United...
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
King George Stakes to become richest UK horse race of 2025
One of the UK’s largest and most iconic racecourses has announced an increase in the prize fund for two of its flagship races in...
UFC renews regional partnership with Russia’s Match TV
The Ultimate Fighting Championship (UFC) has renewed one of its long-standing European media arrangements, putting pen to paper with Russia’s Match TV.Match TV announced...
Darts and Paddy Power combine to raise £1m for prostate cancer
Paddy Power has announced that its BIGGER 180 initiative has exceeded the £1m mark during the Paddy Power World Darts Championship (WDC).Now in its...
PGA Tour signs Spain WBD deal while launching new media studio
The PGA Tour has kicked off 2025 with some major media developments, launching its PGA Tour Studios production studio and signing a deal with...
EFL to trial referee VAR announcements in Carabao Cup semi-finals
English football referees will announce video assistant referee (VAR) decisions over stadium public tannoy systems during this season’s EFL Cup seni-finals.This falls within the...