Premier League renews Malaysia broadcast deal with Astro
The Premier League has moved to maintain engagement with its Malaysian fanbase via a renewal of its rights deal with local broadcaster Astro.The media...
Darts star and gaming fanatic Luke Littler partners with Xbox
Professional darts player Luke Littler has signed a sponsorship deal with gaming brand Xbox ahead of the return of the World Darts Championship (WDC)...
Lisa Nandy pushes for action on Football Governance Bill
Culture Secretary Lisa Nandy has called for no further delays to the Football Governance Bill, urging politicians to “get on with this for the...
Boxers’ and MMA fighters’ union calls for broadcaster support
The Global Fighters Union (GFU) is calling on UK media to apply the same model used to support the Professional Footballers Association (PFA) to...
Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
The Dutch Eredivisie has partnered with the VriendenLoterij, a health-focused Dutch lottery company, in a social and sponsorship arrangement.The agreement will see the top-flight...
DAZN steps up German profile with betting media deal
DAZN is upping its engagement with the betting sector beyond the activities of its own sportsbook, DAZN Bet, via a new media deal.The OTT...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
German football gets a 2% markup on 2025-2029 media rights cycle
The German Football Association (DFB) has renewed its long-standing media arrangements for the next rights cycle, securing a boost in revenues.Sky Deutschland, DAZN and...
ARC working on ‘getting racing as a betting product right’
Horse racing’s relationship with betting is hardly unfamiliar territory to those involved in either industry, but it has faced increasing pressure over recent years.Until...
Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
Fitzdares, an online and retail bookmaker with a brand built around a luxury experience, has announced another expansion of its hospitality efforts.The London-headquartered company...