The Asian Football Confederation (AFC) has extended its sports integrity partnership with Sportradar, making the deal one of the longest running for the Swiss firm.

Under the terms of the renewal, Sportradar will continue to provide its integrity services – such as bet monitoring – to the AFC between 2024 and 2027, having first partnered with the federation in 2013.

AFC President, Shaikh Salman, said: “For the past 10 years, Sportradar has been a valued, reliable and trusted partner of the AFC, and together we have stood tall to combat the scourge of match-fixing in Asia. 

“Since 2013, our collaboration has necessarily evolved strategically to consistently safeguard the integrity of football in Asia, while the AFC has forged a stronger relationship with Sportradar in the process. 

“We are proud of what has been accomplished so far but we cannot be complacent and together, we will continue the fight to keep our beautiful game clean for the benefit and enjoyment of our loyal and passionate fans.”

Headquartered in St Gallen, Switzerland, and listed on the NASDAQ exchange, Sportradar is one of the leading sports technology and data firms, maintaining partnerships with a range of leagues, federations, clubs and bookmakers.

The firm’s services include data collection, audiovisual and AI solutions, but as in the case of the AFC agreement, monitoring sports’ integrity using data-based technologies is also one of its core offerings.

As well as the AFC, the company maintains integrity partnerships with several other prominent sports organisations, most recently clinching a new client in Tennis Data Innovations (TDI), the investment vehicle of ATP and ATP Media.

Sportradar CEO, Carsten Koerl, said: “The success of this partnership is a true testament to the power of collaboration and a unified vision to safeguard the integrity of AFC competitions. 

“We acknowledge the role of technology in sports and recognise its potential to address these challenges. Our capabilities will evolve by exploring new technological frontiers, including AI and machine learning, to mitigate issues such as corruption in sport.”

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