Why Adidas could lose the UEFA Champions League ball
Adidas could lose its hold on UEFA’s men’s club competitions for the first time in 21 years, as a battle over match ball rights...
Sheffield Wednesday takeover takes off with new US bidders
Sheffield Wednesday may start next season with a 15-point deduction as it negotiates a takeover with a US consortium.Sheffield Wednesday has selected Arise Capital...
Why West Ham is not backing down from UK’s World Athletics...
West Ham’s London Stadium is being proposed to host the World Athletics Championships once again, but the club is unwilling to vacateWest Ham United...
UK horseracing seeks new partners as bet365 steps back
UK horseracing faces a changing sponsorship landscape amid falling attendances and rising costs.Horseracing looks set to enter a new era of sponsorship after bet365...
Play-off changes spark debate over EFL motives
The EFL changes a long standing tradition of English football in the hopes of strengthening the Championship. The English Football League (EFL) has confirmed the...
Inter Milan sponsor questioned after Champions League game
Betsson’s Inter Milan sponsorship has attracted regulatory scrutiny in Norway, only for the operator to deploy a compliant workaround days later in Spain. Inter Milan’s...
Liverpool leads the pack in latest Premier League financials
The latest financial results from Manchester United, West Ham United, Arsenal and Liverpool once again reveal modern football’s balancing act between record income and...
Cristiano Ronaldo realises ownership dream with Saudi help
Cristiano Ronaldo returns to his old stomping grounds of Spanish football, but in much different capacity this time around.Cristiano Ronaldo has leaned on...
Sheffield Wednesday takeover fails due to valuation gaps
Sheffield Wednesday is back on the hunt for new owners, just days after becoming the earliest-ever relegated team in the English Football League.Takeover talks...
Brands flock to Amazon’s UEFA Champions League coverage
Amazon’s Champions League rights are proving to be gold dust for the streaming platform and advertisers.Amazon has peeled back the curtain on the growing...