Entain renews SportsAid partnership ahead of Paris 2024
Sports betting and gaming company Entain has renewed its partnership with charity SportsAid, maintaining its support for British Olympic and Paralympic athletes.The partnership extension...
Crypto in football: Engagement, education and the significance of the community
The recent partnership struck between newly promoted Premier League club Brentford FC and cryptocurrency exchange platform CoinJar was heavily indicative of increasing collaboration between...
Premier League secures Turkish coverage via beIN Sports
The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market.Covering three years and beginning...
Extreme E continues maximum exposure strategy with DAZN renewal
Sports streaming service DAZN has extended its media rights to the Extreme E all-electric SUV motor-racing series.Under the renewed contract, DAZN will provide live...
Bournemouth names QuinnBet official betting partner
AFC Bournemouth has added sports betting and igaming operator QuinnBet into its sponsorship portfolio, naming the company its official UK and Republic of Ireland...
ECB: The Hundred draws in 16m viewers and new demographics
The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers.Overall, 510,000...
Leeds United partners with ‘strong challenger brand’ Boost
Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.As...
Premier League secures CIS coverage via Saram deal
The English Premier League has secured televised coverage in 10 Commonwealth of Independent States (CIS) countries in addition to Georgia via an agreement with...
Monster Energy nets Aston Villa sponsorship
Aston Villa FC has named Monster Energy its new official energy drink partner under the terms of a two-year agreement.The deal will enable Monster...
Amazon strengthens rugby union offering with Autumn Nations Series
UK commercial conglomerate Amazon has further bolstered its sports streaming offering, increasing its coverage of international rugby union with the Autumn Nations Series.Of the...