West Brom offers LV BET ‘unique opportunity’ with new partnership
West Bromwich Albion have struck a partnership with sports betting and online casino operator LV BET, including fan engagement and marketing opportunities.The one-season contract...
UK racing maintains its one ride limit jockey safety protocol
UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.The decision was announced by the British Horseracing...
FA begins search for new sponsorship lead as Kiddle steps down
The English Football Association (FA) has commenced a recruitment drive for its new Head of Commercial Partnerships, as incumbent Dan Kiddle prepares to step...
Aston Villa re-signs with eToro to ‘help bring fans closer to...
Aston Villa FC has renewed its partnership with social investment network eToro, with the firm pledging to provide its fans with education in investing.As...
Wolves expands sponsorship portfolio with AstroPay partnership
Wolverhampton Wanderers FC has incorporated online payment solutions provider AstroPay into its portfolio of sponsorship partners.The agreement between the firm and the Premier League...
Wolves extend ‘flourishing partnership’ with BoyleSports
Wolverhampton Wanderers FC has extended its sponsorship arrangement with sports betting firm BoyleSports, with a range of fan engagement and advertising caveats.The contract renewal...
BT Sport strengthens cricket portfolio with CPL addition
The Caribbean Premier League (CPL) has been incorporated into BT Sport's suite of cricket competitions, with the broadcaster providing coverage of the 2021 tournaments.As...
Entain renews SportsAid partnership ahead of Paris 2024
Sports betting and gaming company Entain has renewed its partnership with charity SportsAid, maintaining its support for British Olympic and Paralympic athletes.The partnership extension...
Crypto in football: Engagement, education and the significance of the community
The recent partnership struck between newly promoted Premier League club Brentford FC and cryptocurrency exchange platform CoinJar was heavily indicative of increasing collaboration between...
Premier League secures Turkish coverage via beIN Sports
The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market.Covering three years and beginning...