Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.The Chicago...
Genius Sports to acquire Second Spectrum in $200m transaction
Continuing its expansion as a newly NYSE-listed enterprise, Genius Sports has entered into a definitive agreement to acquire data tracking and visualisation company Second...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...
PGA Tour threatens bans for players amid breakaway league talks
The PGA Tour has threatened immediate suspensions and career bans for professional golfers who opt to join a new Saudi Arabian-backed breakaway league.After calling...
NFL 2021 Draft attracts third-highest overall viewership
The first night of the 2021 National Football League (NFL) Draft attracted its second highest-ever domestic audience, averaging 12.6 million viewers, according to Nielsen...
Google joins WNBA top-tier sponsorship category
The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up.Under...
Better Collective to acquire Action Network for $240m
Sports betting media firm Better Collective AS has reached ‘definitive terms’ to acquire sports betting publisher the Action Network for a fee of $240...
NFL fast-tracks Amazon Thursday Night Football package to 2022
The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...
Genius Sports enhances fan engagement offering with FanHub transaction
Genius Sports has acquired FanHub Media Holdings, a provider of free-to-play games, in the sports data and technology firm’s first move as an NYSE-listed...