Amazon appoints Marc Patrick as global sports marketing lead
Multinational technology firm Amazon has installed Marc Patrick as its new Global Head of Sports Marketing.The former Nike Senior Executive will take the lead...
Genius Sports attributes corporate growth to data rights services
Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...
NZR approves Silver Lake investment to maximise commercial assets
New Zealand Rugby (NZR) has voted to approve the sale of a 12.5% stake in its commercial rights entity to private equity company Silver...
Angel City recruits UK-based Women’s Sports Group for global expansion plans
UK-based Women’s Sports Group has been enlisted by National Women’s Soccer League (NWSL) franchise Angel City FC to boost the team’s commercial brand ahead...
NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.According to Social Media Today, the...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...
Indianapolis 500 set to break spectator record as MCG welcomes 85,000...
The Indianapolis 500, an annual automobile race, is poised to break the record for the world’s largest sporting attendance since the outbreak of the...
NASCAR links with Grabyo for fan engagement solutions
Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...
Professional Fighters League finalises Twitter alliance
The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...
Miami integrated into F1 calendar under 10-year deal
The Formula One calendar will be expanded from 2022 onwards to include two races in the US, including the addition to the Miami Grand...