MLS Cup draws in record ESPN viewing figures
ESPN has revealed that its coverage of the Major League Soccer (MLS) Cup play-offs drew in an average of 388,000 viewers, its highest TV...
DraftKings nets integrity focused partnership with the NBA
The National Basketball Association (NBA) has announced a new multi-year partnership with DraftKings.It means that DraftKings has become an Authorised Sports Betting Operator, with the collaboration placing integrity...
US Fans set for full throttle F1 coverage following ESPN...
Formula 1 (F1) has announced a partnership extension with ESPN that will see the US broadcaster continue its coverage of the sport until 2022...
NASCAR strengthens longstanding partnership with Mars
NASCAR has announced a multi year extension to its longstanding partnership with Mars.Since the partnership’s formation almost 30 years ago, Mars has steadily increased...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.The sponsorship deal grants the Kindred Group...
NCAA votes to allow student athletes to benefit from image rights
The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights.The unanimous...
Yahoo Sports strikes ‘historic partnership’ with MGM Resorts
Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts, as part of a new collaboration that will see...
Philip Canavan: Brands will have to learn on the job...
Director and Founder of SEM Global, Philip Canavan has emphasised that betting and gaming partners attempting to expand into the US market, will need...
RMG extends Meydan Group partnership
Racecourse Media Group (RMG) has extended its contract with the Meydan Group to provide production and distribution of the next two full horseracing seasons...
The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...