US expansion at the heart of Sportradar’s Optima acquisition
Following Sportradar’s acquisition of omnichannel platform provider Optima, the firm’s CEO Carsten Koerl said that the deal can elevate the sports betting capabilities of...
MLS reportedly set to award Sacramento 29th expansion slot
Major League Soccer (MLS) is reportedly set to award the city of Sacramento an expansion slot next week which will see it become the...
MLB strikes new partnership with Fox Bet
FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.The multiyear deal means the newly...
MLB elevates retail footprint with Manhattan store
Major League Baseball has announced the expansion of its retail presence with a flagship store in Manhattan.The launch of MLB's first permanent retail location in the United...
San Manuel Casino adds the Oakland Raiders to its sporting portfolio
The San Manuel Band of Mission Indians has announced a partnership with Allegiant Stadium and National Football League (NFL) franchise the Oakland Raiders.The deal...
Lyon confirms NWSL expansion plan
French football club Olympique Lyonnais has confirmed plans to expand into North America’s National Women’s Soccer League (NWSL).The news comes after club owner Jean-Michel Aulas...
SG Digital predicts NFL sports betting to be worth $30bn by...
With the National Football League’s (NFL) centenary season underway, SG Digital has predicted that by 2030 betting around the sport will be worth $30bn,...
FanDuel touches down as Colts’ official fantasy partner
The Indianapolis Colts of the National Football League (NFL) has announced an exclusive partnership which will see FanDuel become it’s “Official Fantasy Sports Partner.”The...
MLS social media generates 2.2bn impressions during 2019 season
Average audience figures for the 2019 Major League Soccer (MLS) regular season have continued to grow, as sports broadcaster ESPN revealed that figures had...
Tim Howard has been announced as Everton’s first ever US ambassador
Everton Football Club of the English Premier League has announced former goalkeeper Tim Howard as the club’s first ever international ambassador in the United...