RMG extends Meydan Group partnership
Racecourse Media Group (RMG) has extended its contract with the Meydan Group to provide production and distribution of the next two full horseracing seasons...
The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...
Pittsburgh Steelers unveils FanDuel as official partner
The Pittsburgh Steelers has unveiled FanDuel as the NFL side’s Official Daily Fantasy Partner.Marking the Steelers debut deal with FanDuel, the fully integrated marketing...
NHL expands engagement with Spanish-facing website
The NHL is aiming to elevate engagement amongst Spanish fans, with the launch of an official Spanish-facing website that will host original content.The site further elevates the...
How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
Benjie Cherniak on why legislation is crucial to combating corruption
Benjie Cherniak, MD Don Best Sports, SG Digital revealed that the introduction of mobile technology and legislative transparency are the most effective methods to...
Sky Sports Racing elevates portfolio with NYRA agreements
As part of two new partnership agreements with the New York Racing Association (NYRA), Sky Sports Racing has acquired exclusive UK and Ireland broadcast...
Former Interwetten CEO Becher unveiled as Sportradar’s MD of U.S....
Sportradar has announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.In his previous role as the CEO of Interwetten,...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
The NBA combines with Tabcorp in media partnership
The National Basketball Association (NBA) has combined with Tabcorp in a new multi-year media partnership that will bring NBA TV - the league’s 24-hour...