Team Marketing and Relevent to sell UEFA club competition rights for...
UEFA has signed two-separate deals with Team Marketing and Relevent Sports Group, naming the companies as sales partners for the 2024-27 cycle.Selected by the...
NASCAR releases co-branded American Express card
The National Association for Stock Car Auto Racing (NASCAR) has launched a new credit card in an extended partnership with Credit One Bank, as...
HelloFresh delivers to new audiences in treble NHL partnerships
The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...
Athletes Unlimited becomes latest Sportradar Integrity Services client
Sports tournament organiser Athletes Unlimited has partnered with Sportradar Integrity Services (SIS), identifying a need to safeguard its competitions due to increasing interest. The multi-year...
Cancun builds on heritage as World Taekwondo Championships host
The World Taekwondo Council has awarded the 2022 World Taekwondo Championships to Cancun and the 2023 World Taekwondo Cadet Championships to Sarajevo.On Friday during...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Brendan Tinnelly joins Sportradar in newly created Head of Paid Social...
Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform.The position will...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
NHL introduces Interwetten as official partner in Austria and Germany
The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany. The collaboration sees...
Houston Dynamo finds first sports betting partnership in Fubo Gaming
Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.The collaboration sees Fubo...