NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.The collaboration sees both companies...
NFL enters ‘first deal of its kind’ with Aristocrat Gaming
The National Football League (NFL) has announced a multi-year slot machine licensing collaboration with Aristocrat Gaming.This will see the latter gain an ‘exclusive global...
Fox Sports solidifies position as home of international soccer
Fox Sports has strengthened its position as America’s home of national team soccer as the network announced an agreement with the Union of European...
UFC launches NFTs with Crypto.com partnership expansion
UFC has announced an expansion of its long-term partnership with Crypto.com that now includes an ‘exclusive line’ of UFC NFTs on the platform.The collaboration...
76ers introduce ‘new space for fans’ in first Legacy NFT’s
The Philadelphia 76ers have announced the launch of the team’s first-ever Legacy Non-Fungible Token (NFT) collection in partnership with the official jersey patch sponsor,...
Angel City FC creates green spaces in Klarna partnership
Angel City FC has teamed with payment platform, Klarna, in a bid to bring ‘flexible payment options to fans’, as it names the company...
NFL and NCPG use $6.2m grant in responsibility boost
The National Council on Problem Gambling (NCPG) has received the largest grant in the organisation’s nearly 50-year history as part of a ‘transformative’ partnership...
USL announces TwinSpires as official presenting partner
The United Soccer League (USL) has announced that TwinSpires will be the presenting partner of the 2021 USL Championship and USL League One Playoffs.The...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
BMW creates ‘premium experiences’ for NHL fans
BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...