New MLB deal sees MLB.TV arrive on ESPN and a return...
The new broadcast rights agreement sees Netflix and NBC take some of ESPN’s core offerings from the previous agreement, but the addition of MLB.TV...
Why a 1994 rule loophole continues football ticket resale issue
The UK is introducing a new ban on reselling tickets for entertainment events, but for football fans, a 30-year-plus ban prevents football tickets from...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
Manchester United reportedly set to form NBA team
Manchester United’s potential entry into NBA Europe shows a greater push to diversify income.Manchester United has reportedly agreed to establish a basketball team as...
Economic stakes high as FIFA PASS launches for World Cup
US host cities are bracing for massive economic gains from the 2026 World Cup, but the size of the boost depends on the success...
Netflix gears up for historic Anthony Joshua vs Jake Paul fight
Netflix looks to break streaming records with the highly anticipated Anthony Joshua vs Jake Paul fight.Anthony Joshua has confirmed he will face Jake Paul...
Sky Sports axes Halo channel after three-day backlash
Aiming to engage young female sports fans, Sky Sports Halo lasted just three days before being taken offline.Sky Sports has scrapped its newly launched...
Q&A: Sports streaming tactics ahead of 2026 FIFA World Cup
Craig Ferguson of Evergent explains how leagues are adapting streaming models, including micro-subscriptions and influencer partnerships, to engage fans and combat piracy ahead of...
Halo or hollow? Sky’s TikTok for women’s sport rings false
Sky Sports’ new TikTok channel for female fans was meant to celebrate inclusion. Instead, its tone and framing risk turning women’s sport into a...
FIFPRO blasts FIFA after being excluded from summit
FIFPRO’s president delivered some of his strongest criticism yet as the ongoing feud with FIFA shows no sign of ending.FIFPRO has accused FIFA of...