Netball Australia runs three-year New Balance partnership
Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio.The collaboration will see the Origin Australian Diamonds...
Sorare fights fantasy football fraud sealing SEON deal
SEON has partnered with French Fantasy Football company Sorare in a bid to stop fraud within its referral program.The collaboration sees Sorare implement the...
Stats Perform integrates PressBox Graphics into fan engagement offering
As part of its ‘strategic focus on fan engagement,’ Stats Perform has moved to enhance its visual content creation capabilities by integrating PressBox Graphics...
KHL expands global reach via Portable.TV platform
The Kontinental Hockey League (KHL) has entered into a partnership with Portable.TV to broadcast the whole season on its app.Facilitated by the global sports...
Complexity unites gamers and celebrities with new Stars platform
Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities.The new platform has...
Watford FC and Stake.com enter LGBTQ+ inclusivity collaboration
Watford FC and principal partner Stake.com, a crypto sports betting and casino operator, have announced combined support for the Rainbow Laces LGBTQ+ inclusivity campaign. The...
Fenway reaches Pittsburgh Penguins takeover deal
Pittsburgh Penguins has entered an agreement to be acquired by Fenway Sports Group (FSG) if followed with approval by the National Hockey League (NHL)...
Raj Parker becomes Regulator Director of BHA
The British Horseracing Authority (BHA) has appointed Raj Parker - current Senior Partner of law firm Freshfields - as the new Independent Non-executive Director...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.For the 2021/22 season,...
Manchester City signs Sony to enhance digital operation
Sony has become the official virtual fan engagement partner of Manchester City FC in a boost for fan engagement through the use of modern...