Extreme E lands Discovery broadcast and streaming partnership
Electric off-road motor racing series Extreme E has secured a broadcast and streaming partnership with Discovery which will see the event screened in over...
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...
Badminton Europe names Sportradar as official data partner
Badminton Europe (BEC) has signed a multi-year agreement with Sportradar that sees the firm become the official and exclusive data partner for the governing...
McLaren reunites with Gulf in multi-year partnership
McLaren has reunited with Gulf Oil International after announcing a multi-year strategic partnership with the lubricant firm, which covers McLaren Racing and its luxury...
Vodafone partnership leads British & Irish Lions into South Africa
The British & Irish Lions has revealed that Vodafone will be the team’s new lead partner for its upcoming 2021 Tour of South Africa.As...
Bristol City boosts online video solutions with StreamAMG expansion
Bristol City has expanded its partnership with StreamAMG after signing a new long term agreement with the online video solutions and OTT service provider.The...
ICC launches new Super League competition
The ICC has introduced a new international competition, the ICC Men's Cricket World Cup Super League, in order to ‘bring context’ to One-Day International...
AC Milan renews long-term Emirates partnership
AC Milan has strengthened its relationship with Emirates after agreeing a new three-year deal with the state-owned airline.As a result of the partnership, which...
Barcelona strikes new five-year Canon Medical deal
FC Barcelona has agreed a new deal with Canon Medical which will see the Japanese medical device company continue to be one of the...
British Masters extends Betfred partnership
UK-based bookmaker Betfred has agreed a new extension with the British Masters, continuing its title sponsorship for a further two years.The deal between the...