Santiago Gandara, BetWarrior: LatAm a few steps behind UK but on...
The relationship between betting and football is as old as the respective industry and the sport itself. This relationship has been coming under increasing...
Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
The sports marketing implications of Brazil’s X ban
Brazil’s ban on X, formerly Twitter, has had a long-reaching impact across various industries. Sport is no exception, with football clubs losing a key...
SBC Summit Latinoamérica: Racing Star Tatiana Calderón to Headline a Keynote...
World-renowned racing driver Tatiana Calderón is set to headline a keynote panel at the SBC Summit Latinoamérica. Speaking to an audience of sports betting...
Better Collective: promising commercial pipeline will achieve 2024 financial targets
Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...
NFL and Fanatics launch six stores ahead of Brazil debut
The National Football League (NFL) and Fanatics are opening six retail stores across Brazil to prepare for the first-ever regular season NFL game in...
Betsson bolsters Colombian connection with René Higuita
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm.Higuita joins...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...