NFL and Fanatics launch six stores ahead of Brazil debut
The National Football League (NFL) and Fanatics are opening six retail stores across Brazil to prepare for the first-ever regular season NFL game in...
Betsson bolsters Colombian connection with René Higuita
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm.Higuita joins...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing...
Welcoming the Argentine national football team to Miami for the Copa Àmerica tournament, Sergio Agüero has made a bold claim about the team in...
Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
CONMEBOL selects Legends for Copa América 2024 store
CONMEBOL has launched the official store for CONMEBOL Copa América 2024 in partnership with Legends.This strategic partnership aims to enhance the fan experience by...
Corinthians cuts short Vai de Bet sponsorship over alleged money laundering
Brazilian football club Corinthians is prematurely ending its record-breaking sponsorship agreement with Vai de Bet after only six months into the deal. Corinthians announced last...
Ronaldinho stars in Booming Games’ latest spins slot game
Brazil and FC Barcelona icon Ronaldinho has a spins slot game dedicated to him in Booming Games’ latest release titled Ronaldinho Spins. This becomes the...