NASCAR announces plans for betting education project
US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.The...
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bordeaux re-signs Winamax as principal shirt sponsor
Ligue 1 side FC Girondins de Bordeaux has signed up French online poker and sportsbook operator Winamax as its principal shirt sponsor.Under the terms...
CVC takes €2.7bn stake in newly formed LaLiga commercial company
The Spanish top-flight LaLiga has agreed the sale of a 10% stake to Luxembourg-based private equity firm CVC Capital Partners for a fee of...
Canadian Football League links with BetRegal
The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL.As part of the multi-year agreement, Canadian Football...
Everton FC launches Socios.com Fan Token
Premier League club Everton FC has teamed with blockchain providers for the sports and entertainment industry Chiliz to launch an $EFC Fan Token on...