Gloucestershire Cricket takes off with Cayman Islands sponsorship
Gloucestershire Cricket has announced the signing of the Cayman Islands Department of Tourism (CIDOT) as its new front of shirt sponsor.The deal, which begins...
Newcastle United strikes extension with online sportsbook FUN88
Newcastle United has extended its partnership with online casino and sportsbook FUN88 after agreeing a new long-term commercial agreement.The agreement sees FUN88 continue to...
Formula E boosts Chinese engagement with Kuaishou ‘strategic alliance’
Formula E has entered into a ‘strategic alliance’ with Chinese short video platform Kuaishou in which the Tencent-backed brand will become the competition's exclusive...
Leicester Tigers finds new main partner in Topps Tiles
Premiership Rugby side Leicester Tigers has signed an agreement with Topps Tiles that will see the firm replace Holland and Barrett as the side’s...
LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Betsson looks to Spanish market growth with UD Ibiza
Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza.The club has...
Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Dafabet furthers cricket sponsorships with two new deals
Dafabet has enhanced its sponsorship portfolio via new partnerships with both Durham Cricket and Sussex Cricket as their new kit sponsor.Furthering its sponsorship portfolio,...