UBS strikes 20-year arena naming rights deal with NHL’s Islanders
Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont...
Leicester City reveals front-of-shirt Thailand partnership
Leicester City has announced a season-long partnership with the Tourism Authority of Thailand which will see its new ‘Thailand Smiles With You’ campaign featured...
Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
Team Ineos rebrands as Ineos Grenadiers ahead of Tour de...
Team Ineos has revealed that it is rebranding to Ineos Grenadiers ahead of the Tour de France.The British professional cycling team’s new name is...
The esports report – British Esports partners with Table Tennis England...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Leeds United nets ‘record-breaking’ five-year adidas partnership
Recently promoted Leeds United has struck a ‘record-breaking’ five-year deal with adidas, making the sportswear brand the club’s official kit partner from the 2020/21...
IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.As part of the...
Sunderland partners with GAS to become front of shirt sponsor
Sunderland AFC has revealed that Great Annual Savings Group (GAS) will be the club’s new front of shirt sponsor after becoming a principal partner...
Liverpool strikes global partnership with the country of Mauritius
Liverpool FC has signed a three year global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the East African...
2022 Winter Olympics serves Yum China as latest sponsor
The 2022 Olympic and Paralympic Winter Games in Beijing continues to develop its partnership portfolio after securing Yum China Holdings as the competition’s official...