Women’s British Open undergoes rebranding following AIG extension

Credit: Peter Byrne/PA Archive/PA Images

The Women’s British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women’s Open due to its latest extension with multinational finance and insurance corporation AIG.

As part of the new extension, AIG will continue its title partnership until 2025 adding an extra two years to the deal first signed in 2019.

Martin Slumbers, Chief Executive of The Royal and Ancient (R&A) stated: “The R&A and AIG share a long-term vision for the AIG Women’s Open. We are fortunate to have such a committed partner in supporting women’s golf.

“The AIG Women’s Open is a global championship and its new name reflects its growing stature and broadening international appeal.

“Together with AIG, we are determined to accelerate the progress we have made in women’s golf. The AIG Women’s Open is the perfect showcase for these highly skilled athletes to demonstrate how good they are and inspire more girls and women to take up golf.”

The newly named AIG Women’s Open was first introduced in 1976 with this year’s event, scheduled for August 20, being the first women’s major to take place since the global health pandemic. Due to health restrictions the event will also be played without any fans present. 

Peter Zaffino, President & Global Chief Operating Officer, AIG, added: “For over 40 years, this iconic championship has provided a global stage to showcase world-class women’s golf.

“AIG proudly stands as allies with these accomplished players, and with women in business and society.  In the face of challenging global circumstances, we are pleased that our increased support of the AIG Women’s Open will enable these dedicated professionals to compete and break down barriers that will provide a lasting example for future generations.”

Despite men’s professional golf already having resumed, the women’s game has yet to get officially underway. However, this is all set to change from July 31 as the LPGA Tour resumes its operations with the Drive On Championship in Toledo, Ohio.

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