NFL continues to boost sponsorship portfolio with Invisalign partnership
The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official...
Heineken 0.0% replaces Amstel as Europa League partner
Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...
AC Milan announces ‘symbolic’ EA partnership
AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise.
As part of...
Crystal Palace strikes W88 front-of-shirt partnership
Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign.
As a result of the partnership, the...
Subway scores a touchdown with NFL partnership
Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.
As part of...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...
NHL announces KitKat collaboration in Canada
The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country.
As a result of...
NBA names Olybet as official betting partner
The NBA has added to its growing commercial portfolio following its latest deal with the Olympic Entertainment Group AS (OEG) which sees Olybet become...
Osasuna replaces Hummel with Adidas as official kit supplier
La Liga side CA Osasuna has announced a four year deal with Adidas which will see the German brand become its new kit provider.
The...
MLB adds INTRALOT to its operator portfolio
Major League Baseball (MLB) has signed a multi-year agreement with lottery operator INTRALOT which will see the firm become an Authorised Gaming Operator of...