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Sponsorship
BREAKING
Fan Engagement
Time to read: 7 min
How Wimbledon’s sponsorship model evolved without losing its soul
June 30, 2025
BREAKING
Esports
Time to read: 4 min
Riot Games sets the rules on sports betting sponsorships
June 30, 2025
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Football
Time to read: 3 min
W88 courts Sunderland’s return to Premier League amid incoming ban
June 27, 2025
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Basketball
Time to read: 3 min
Valkyries becomes WNBA’s most valuable franchise
June 26, 2025
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Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
June 25, 2025
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Football
Time to read: 3 min
Adidas secures Juventus as long-term partner
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Women’s Rugby World Cup taps familiar O2 to boost excitement
June 18, 2025
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Premier League revenues continue to grow, but so is the rest of Europe
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NBA team sponsorship revenue up 91% in five years
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Europe
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Real Madrid taps Corpay to improve off-pitch operations
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Football
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MLS capitalises on new growth with new sponsorship opportunities
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