The 2025 Ashes: A tale of two shirts
As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...
PSG swaps broadcast revenue for lifestyle brand revenue
PSG may be France’s most successful club, but even the reigning European champions are concerned over the future of broadcast revenue in the countryRichard...
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...
Partnership playbook: Globant, hummel, GSK and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Man United co-owner Ratcliffe settles Ineos Tottenham battle
Tottenham is set to receive over £11m after Ineos quit its Grenadier sponsorship, following missed instalments and a disputed exclusivity clause Manchester United co-owner Jim...
Partnership Playbook: Coca Cola, KIA, SureWin and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Canterbury to ‘shout loudly’ after PWR renewal
Insider Sport gets an inside look at why Canterbury has renewed its partnership with Premiership Women’s Rugby (PWR).Women’s professional sport in England has had...
2026 World Cup set to be the biggest ever – it...
The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...






























