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premier league gambling ban
BREAKING
Features
Time to read: 9 min
One year left: Industry speaks on Premier League gambling shirt ban
August 14, 2025
Teams walking out before WNL match.
BREAKING
Football
Time to read: 5 min
WNL targets 45% fan awareness after Euro triumph
August 13, 2025
Image of SBC CEO Rasmus Sojmark ahead of the Legends Charity Game
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Features & Analysis
Time to read: 18 min
Q&A: SBC's Rasmus Sojmark on why the Legends Charity Game is more than football
August 8, 2025
Composition of businessmen shaking hands over sports stadium. sports, deal, agreement and competition concept digitally generated image.
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Europe
Time to read: 4 min
Should the WSL embrace joint deals like La Liga?
August 5, 2025
India fans wave their national flags during the Pool B Cricket World Cup match between India and Ireland at Sedden Park in Hamilton on March 10, 2015. AFP PHOTO / Michael Bradley.
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Advertisement
Time to read: 4 min
Indian sports revenue could shift amid Google and Meta probe
August 4, 2025
Winchester, UK- October 5, 2024: High tech Red Bull building serving as Factory Racing HQ.
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Investment
Time to read: 3 min
Newcastle Falcons gets its Red Bull wings
July 31, 2025
Legends Charity Game announces partnership with Ringier Sports Media Group
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Features & Analysis
Time to read: 3 min
Legends Charity Game partners with Ringier Sports Media Group
July 31, 2025
Partnership playbook logo
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Latest News
Time to read: 11 min
Partnership Playbook: Revolut, Stanley, eToro
July 30, 2025
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Basketball
Time to read: 4 min
Rookies power record WNBA brand growth amid league expansion 
July 25, 2025
JOHANNESBURG - JULY 11 : Final at Soccer City Stadium: Spain vs. Netherlands on July 11, 2010 in Johannesburg. Spanish supporter with vuvuzela.
BREAKING
Africa
Time to read: 5 min
Women’s football is growing fast - far beyond Europe
July 23, 2025
Partnership playbook logo
04:17
BREAKING
Features & Analysis
Time to read: 8 min
Partnership Playbook: Guiness, Oatly, Mr Vegas
July 23, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
02:15
BREAKING
Features
Time to read: 6 min
Sideline Moves: Patrice Evra steps into new ambassador role
July 18, 2025
LEGENDS CHARITY GAME
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Europe
Time to read: 5 min
Legends Charity Game in Lisbon to raise millions for charity
July 17, 2025
Partnership playbook logo
00:41
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Fan Engagement
Time to read: 7 min
Partnership Playbook: Puma, Coca-Cola, Monzo and more
July 16, 2025
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Asia
Time to read: 5 min
IPL brand value hits $3.9bn as franchises eye global sports investor play
July 14, 2025
Image of a Canadian Football League Game between Winnipeg Blue Bombers at Toronto Argonauts game
BREAKING
Latest News
Time to read: 3 min
ToonieBet named betting and casino partner of the Canadian Football League 
July 11, 2025
Women's Sport. England's Lionesses ahead of their game against the Netherlands
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Advertisement
Time to read: 5 min
What women’s sport is teaching us about smarter sponsorship
July 10, 2025
Partnership playbook logo
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Football
Time to read: 7 min
This week: bet365, Karbon X, York Space systems, Xapo Bank, and more
July 9, 2025
Image of the NBA.
09:31
BREAKING
Advertisement
Time to read: 4 min
Small market, big numbers: NBA Ads break the mould
July 3, 2025
Partnership playbook logo
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Fan Engagement
Time to read: 8 min
Partnership Playbook: Asahi, evian, Ebury, Toyota
July 2, 2025
00:31
BREAKING
Comment
Time to read: 7 min
A changing game: The evolution of sports sponsorship
July 2, 2025
Arsenal Women's WSL growth
BREAKING
Features & Analysis
Time to read: 7 min
Insider Sport’s H1 review: The stories shaping the sports industry in 2025 so far 
July 1, 2025
Bucharest, Romania - October 5, 2022: Wilson FIBA 3x3 official basketball during the FIBA 3x3 U23 world championship.
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Basketball
Time to read: 7 min
Exclusive: FIBA 3x3 targets new partners, new markets
July 1, 2025
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026