Sunderland announces Hummel as new kit partner for next season
Sunderland AFC kits will be manufactured by Danish sportswear brand Hummel from next season onwards in a new multi-year partnership.
Hummel will become the EFL...
BOXXER appoints communication veteran to accelerate growth
BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.In his new...
William Hill ‘gears up’ for Grand National with iconic 3D projection
William Hill, the official betting partner of the Grand National Festival, has lit up Liverpool’s city centre with a 3D projection ahead of one...
The esports report – EFL inks deal with EA SPORTS FC...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition highlights the latest developments...
AFA: Why the 2022 World Cup was an on and off-pitch...
On 18 December, 2022, Argentina conquered the footballing world for a third time, ending a 36-year wait to call themselves World Cup winners once...
Jack Grealish the face of Hellmann’s preparations for EURO 2024
Manchester City’s Jack Grealish will help Hellmann’s “bring the best barbecues in town to fans this summer” ahead of UEFA EURO 2024.
Hellmann’s, which is...
WrestleMania XL sets records across the board
WWE’s recent WrestleMania XL two-day event has been hailed as the biggest in the company’s history, breaking records in several categories.
WrestleMania XL saw the...
Florida Panthers sign Hard Rock Bet as debut sportsbook partner
The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook.
This marks the first...
Fulham selects IMG to support sales of ‘world-class’ experiences
Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...
EFL inks deal with EA SPORTS FC to bolster global appeal
The English Football League (EFL) has announced a multi-year partnership extension with EA SPORTS FC for a further five seasons through to the end...